Manufacturing That Enables Evolving Circularity What Is Circular New?

Circular New is Ricoh's manufacturing concept for realising and accelerating Evolving Circularity. Evolving Circularity goes beyond restoring products to their original condition. It creates additional value throughout the cycle, combining environmental benefits with the quality, performance and experience customers expect.

Circular New is Ricoh’s manufacturing concept for creating latest-generation products using valuable resources and components recovered from products already in use. Products are designed from the outset so suitable components can retain their value and be carried forward into future generations.

By placing circularity at the heart of product design, Circular New helps products evolve with every cycle. The knowledge gained through each cycle also helps manufacturing itself continue to improve.

Circular New Models combine recovered components with new ones to create latest-generation products.

From development, products are designed for long-term use, future collection and component reuse. Standardised product architecture helps suitable components move across product generations and models.

After collection, reusable components are assessed and directed to the most appropriate production process. This helps preserve their value and reduce the need for new resources.

Production may be centralised or take place closer to where component resources are collected, supporting more localised circular manufacturing. Wherever they are made, Circular New Models follow common quality standards and applicable regulatory and certification requirements, with security and functionality updated as needed.

The result is a latest-generation product that uses circulating resources while delivering the quality and performance customers expect.

Circular New continues beyond a single product. After use, Circular New Models are collected again, allowing suitable components and resources to carry their value into future products.

Knowledge gained through each cycle helps products, manufacturing and collection processes continue to evolve.

The ambition is to expand Circular New across products and regions and, over time, beyond individual industries. This will help circular manufacturing create wider value across society.