Global
Explore how Evolving Circularity can help organisations combine performance,
resilience and environmental responsibility, and the journey and vision behind it.
Evolving Circularity is a new approach to circularity. Rather than simply returning products to their original state, it adds value throughout the cycle so that products and manufacturing can evolve.
Products that have been through the circular process retain high quality and functionality, helping organisations respond to changing requirements and the need for more resilient use of resources.
As Evolving Circularity expands, people and organisations can choose products, experiences and systems that combine environmental value with the performance and reliability their operations demand.
Our ambition is a future in which environmental progress and business growth accelerate together.
Balance environmental responsibility with quality, functionality and reliability to support confident procurement and long-term value
Use clearer evidence of product quality and environmental value
to recommend solutions with confidence
Build circularity into collection and distribution
to improve efficiency and strengthen resource flows
Optimise circular processes
to control costs while maintaining quality
Climate change, resource scarcity and supply chain disruption are creating direct operational and procurement challenges.
Organisations around the world increasingly need to balance performance, availability and environmental impact when making procurement decisions.
A circular economy keeps products and resources in use for longer and minimises waste.
For organisations, this can reduce exposure to scarce resources, extend product value and support a more resilient operating model.
Europe continues to shape circular-economy regulation and market expectations around product durability, reuse, repairability and transparency. Around the world, organisations are placing greater emphasis on resource efficiency, resilience and sustainable growth.
China, the United States and Japan are also advancing circular-economy policies and initiatives. In this global context, organisations increasingly need credible evidence of their environmental impact and contribution to circularity.
Phase 01
For many years, Ricoh has advanced environmental initiatives that now underpin our approach to circularity. These include the Comet Circle, our framework for a circular economy, and becoming the first Japanese company to join RE100.
This long-term experience provides a practical foundation for helping customers combine environmental progress with operational priorities.
Phase 02
For more than 30 years, Ricoh has collected and remanufactured used products.
However, many customers still associate remanufactured products with a compromise in performance or functionality.
If circular products cannot meet operational expectations, adoption will remain limited. We therefore needed an approach that could strengthen both environmental and customer value.
Phase 03
NOW
We concluded that customers should not have to choose between environmental performance and quality.
Our new circular model continuously adds new value throughout the cycle, creating high-quality products with advanced functionality from existing products.
To make this possible, we are transforming manufacturing, business models, product value and supporting systems. These changes are accelerating progress towards Evolving Circularity.
In the future created by Evolving Circularity, products, organisations and value chains will change - creating new value, stronger connections and more resilient ways of working.
As Evolving Circularity expands, products can continue to evolve through circularity while improving both functionality and environmental value.
One example is Circular New, our manufacturing concept designed for circularity from the outset.
Customers should not have to trade performance and reliability for environmental responsibility.
Evolving Circularity aims to make sustainable choices easier, more credible and better aligned with everyday operational needs.
By sharing trusted data and practical knowledge related to circularity,
organisations can collaborate across value chains, improve transparency
and participate in circularity with greater confidence.
The Three Transformations That Realize a Circular Future
