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News Release

2015.9.8 revised

Ricoh Unveils Industry’s Most Advanced
Fully Spherical Portable Camera: RICOH THETA S

Featuring faster lenses, enlarged image sensor and full HD video capabilities

TOKYO and BERLIN, September 3, 2015 — Ricoh announced today the release of the RICOH THETA S, the newest model in the RICOH THETA series of spherical cameras that capture 360-degree scenes surrounding the user. Unveiled today in Berlin at IFA, the world's largest consumer electronics show, the camera features extra-high resolution, fully spherical photos and videos in one simple shot, a live preview function and even greater compatibility with social media platforms.

 

The RICOH THETA S, which retains the lightweight portability of the current model—the RICOH THETA m15—captures high-resolution spherical images of up to nearly 14 megapixels. It can also record spherical video in full HD (1920 x 1080*1 pixels at 30fps) with a maximum recording time of 25 minutes. The better quality images are enabled by an enlarged image sensor and fast F2.0 lenses to allow more light through Ricoh's proprietary ultra-small twin-lens folded-optical system.

 

Also, superior image processing technology and a long exposures shooting produce spherical still images with less visual static, even in low-light settings.

 

Spherical images can be uploaded to theta360.com, shared via Facebook™, Twitter™ and Tumblr, and posted to Google Maps™, Google+™ and YouTube™360°Channel. The application program interface (API) for RICOH THETA S is based on Google-supported Open Spherical Camera API for compatibility with Google's services.

 

Coinciding with the launch of the RICOH THETA S, Google Maps today introduced the new Google Street View app that allows you to capture and publish your photo spheres instantly to Google Maps for people all over the world to explore. The app also offers the ability to shoot photo spheres and to connect to spherical cameras. This new capability to connect to spherical cameras makes it easier than ever to create Google Street View experiences.

 

The new RICOH THETA S app for smartphones and tablets can be used to configure settings and instantly view spherical photos and video via wirelessly connected devices. An improved Wi-Fi® module transfers data four times faster than the current RICOH THETA model.

 

The RICOH THETA S also boasts a fully updated design and user interface. Usability has been improved with an elegant but practical sure-grip with soft touch feeling on the surface and handy face-mounted LED mode indicator. Internal memory has been increased to 8GB.

 

The original RICOH THETA was launched in 2013 as the world's first mass-produced camera to capture fully spherical images. Since then, the series has inspired a unique genre of visual creativity for capturing everyday scenes from an all-new perspective.

 

The RICOH THETA S will go on sale at a base price of USD 349 (or equivalent) from late October in Europe (Austria, Belgium, France, Germany, Ireland, Italy, Luxembourg, the Netherlands, Poland, Switzerland, Turkey, and the UK), North America (Canada, Mexico, and the United States), and Asia-Pacific (Australia, China, Hong Kong, India, Japan, Malaysia, the Philippines, Singapore, Taiwan and Thailand). Ricoh Imaging will market the RICOH THETA S, which was developed and manufactured by Ricoh.

 

Quotes from Ricoh, Ricoh Imaging and Google Maps

Wataru Ohtani, Ricoh's Corporate Associate Vice President and General Manager of the New Business and Platform Development Center, said: "Ricoh pioneered the spherical camera market and thereby revolutionized how people view the world. This new model offers even higher image quality than before to satisfy both early adopters and people who enjoy communicating creatively through social media."

 

Noboru Akahane, Ricoh Imaging's President and CEO, said: "We are delighted to offer users increased value and richer 360-degree experiences with our new RICOH THETA S. The model's enhanced image quality and other exciting new features are sure to expand the scope of RICOH THETA fans in all-new fields."

 

Charles Armstrong, Google Maps Product Manager, said: "The Street View app allows people all over the world to explore user contributions, Google's own imagery, and their own published photo spheres through a seamless world map of landscapes, landmarks, business interiors and more. The RICOH THETA S is a great tool to create this imagery, and we hope it inspires people to contribute to the map."

 

*1 1920 x 960 when playing back

 

image: RICOH THETA S
RICOH THETA S

image: RICOH THETA S (with LED on)
RICOH THETA S (with LED on)

 

Facebook is a trademark of Facebook, Inc.
Twitter is a trademark of Twitter, Inc.
Tumblr is a trademark of Tumblr, Inc. in the United States and other countries.
Google, Google Maps, Google+ and Google Street View are registered trademarks of Google Inc.
YouTube is a registered trademark of Google Inc.
Wi-Fi is a registered trademark of the Wi-Fi Alliance.
All other trademarks are the property of their respective owners.

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About Ricoh

Ricoh is a global technology company specializing in office imaging equipment, production print solutions, document management systems and IT services. Headquartered in Tokyo, Ricoh Group operates in about 200 countries and regions. In the financial year ending March 2015, Ricoh Group had worldwide sales of 2,231 billion yen (approx. 18.5 billion USD).
The majority of the company's revenue comes from products, solutions and services that improve the interaction between people and information. Ricoh also produces award-winning digital cameras and specialized industrial products. It is known for the quality of its technology, the exceptional standard of its customer service and sustainability initiatives.
Under its corporate tagline, imagine. change. Ricoh helps companies transform the way they work and harness the collective imagination of their employees.
For further information, please visit www.ricoh.com/about/

Information in the news releases is true and accurate at the time of publication.
Manufacture, sales, price and specifications of products may be subject to change.