News Release


Ricoh to Install 100% Eco-Powered Electronic Billboard in Sydney
to Follow New York and London

Tokyo, July 27, 2011 — Ricoh Company, Ltd. (President and CEO: Shiro Kondo) installed a 100% eco-powered electronic billboard in the city of North Sydney, New South Wales, Australia, and held a ceremony yesterday, July 26, commemorating the completion as local government officials, customers and dealers gathered in attendance. The billboard gains and stores electricity for lighting from a private power generator that harnesses the energy of the sun.

This is the third billboard of this kind, following installations in Times Square, New York (*1) and London (*2), which Ricoh has installed overseas and illuminate using natural energy. Ricoh aims to achieve “sustainable environmental management” that simultaneously conserves the environment and creates profit. Installation of these billboards is part of the project the Company is advancing with a focus on natural energy to communicate Ricoh’s corporate stance. However if there is insufficient solar power, the sign may not light up; that is an eventuality Ricoh readily accepts. We believe that the objectives of these billboards are to communicate a message that prompts environmental awareness among the public and to take a step towards a sustainable society, rather than merely promoting the Company name. 96 solar panels will produce an average of approximately 123,200 wh of electricity per day.

All employees of the Ricoh Group are united in their efforts to move forward with initiatives to lower the Group’s environmental impact, with the ambitious goal of reducing it to one-eighth of the Fiscal Year 2000 levels by 2050. The Group has been working aggressively to conserve energy with full use of natural energy in areas other than the eco-board. With the adoption of an eco-powered system for street lights at the Atsugi Plant in 1999 as a start, the Group introduced the system to the Numazu Plant for waste water treatment in 2006, and to a US production subsidiary for use at its office building in February 2011.

(*1) Billboard at Times Square, New York:
Began experimental lighting on April 2009; completed on June 2010.
(*2) Billboard in London:
Completed June 2011

Details of the signage

1. Location:      132 Arthur Street, North Sydney, NSW 2060
(Approx. 4km north of Sydney central business district)
2. Dimensions:      17.1 m(height) × 19.5 m(width)
3. System specs:      Solar panels 96 panels
Batteries 48 units
Average daily power generation 123,200 wh
4. Activation schedule:      July 26, 2011


(photo)Billboard in Sydney
Billboard in Sydney

Related Subject   CSR/Environment


| About Ricoh |
Ricoh is a global technology company specializing in office imaging equipment, production print solutions, document management systems and IT services. Headquartered in Tokyo, Ricoh Group operates in about 200 countries and regions. In the financial year ending March 2013, Ricoh Group had worldwide sales of 1,924 billion yen (approx. 20 billion USD).
The majority of the company's revenue comes from products, solutions and services that improve the interaction between people and information. Ricoh also produces award-winning digital cameras and specialized industrial products. It is known for the quality of its technology, the exceptional standard of its customer service and sustainability initiatives.
Under its corporate tagline, imagine. change. Ricoh helps companies transform the way they work and harness the collective imagination of their employees.
For further information, please visit

Information in the news releases is true and accurate at the time of publication.
Manufacture, sales, price and specifications of products may be subject to change.

Page Top