Comet Circle
The Comet Circle represents a sustainable society that recirculates
resources, the kind of society we pursue. The circles in the
diagram represent the partners in that recycling-based society.
The upper route represents the arteries of the system, and the
lower route the veins of the system. Resources taken from the
natural environment by materials suppliers shown at the upper
right are processed into products, moving from right to left
along the upper route, and are finally delivered to users (customers).
The economic values of these resources increase in the process
and are highest when the final products are delivered to users.
The end-of-life products move from left to right along the lower
route. To achieve a sustainable society that recirculates resources,
it is necessary to recycle products through the inner loops
of the Comet Circle and promote recirculation that is highly
economical and causes less environmental impact. Partnerships
among the partners represented by the circles are also important.
The Ricoh Group contributes to the development of a recycling-based
society by emphasizing the following five activities that make
the Comet Circle more effective.
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