Harmony with Society
- Contributing to Solving Social Challenges
- Global Policy for Social Contribution Activities
- Collaboration with the Social Sector
- Value-Creating CSR
- Commitment to and responsibility for social contribution
- Activities Record and Employee Participation Activities
The Ricoh Group focuses on promoting “value-creating CSR” as part of its growth strategy. We therefore work to accurately understand factors involving social issues and conduct collaborative activities with a wide range of stakeholders to become part of the solutions for social issues, while at the same time growing our business by, for instance, building new markets, attracting new customers and generating innovation. To facilitate these efforts, we provide workshops and other opportunities to promote value-creating CSR. Through these programs, we intend to help individual employees raise awareness and sensitivity toward social issues and to encourage them to take action, thereby fostering a corporate culture that can contribute to solving social challenges. We strongly believe that with its integrated strengths and capabilities, the Ricoh Group, a global company with 110,000 employees worldwide, will be able to play an even more active role in solving social problems.
Ricoh is working with the NGO Save the Children on rectifying this situation. As digital duplicators can be used to print teaching materials as well as letters and notices for parents and community members — and to share information between teachers, schools and the authorities — we donated Ricoh digital duplicators to schools in India.
In May 2011, we began an education support program in Andhra Pradesh state, situated in the southern part of India. We donated digital duplicators to schools, authorities and NGOs working in education, and conducted workshops to teach effective ways of using digital duplicators to enhance class quality and share information.
Ricoh is also helping to build the educational infrastructure in a variety of other ways, including awareness and expertise enhancement, children's clubs and development of a network of people involved in education. Our ultimate goal is to enable communities to evolve their educational environment on their own.
As the program progresses, we are obtaining valuable information vital to conducting business in these localities. For example, we have learned the challenges that face rural areas located far from cities, such as damage done by rats to equipment installed at facilities and poor supply channels for paper refills.
The relationships we have built with educators and government organizations
Ricoh is using the knowhow we gained in India to upgrade our educational offerings. And we are widening the scope of our collaboration with Save the Children, with teacher training in the use of projectors and development and use of digital content in class.
Collecting valuable information to be utilized to develop new customer demand and cultivate local markets
Initiatives led by Ricoh India
In the local area, duplicator penetration is very low; only government offices and major private schools have them. But since teachers have evidently been able to use time more effectively and prepare more tests and teaching materials using Ricoh's duplicators donated under the program, we were able to demonstrate the benefits of the duplicators to the government.
Regarding sales activities in a region such as the district concerned, through the program, we discovered that it was important to coordinate with local bodies and the state government to create needs for our products, and to offer products which address region-specific issues including power cuts, low cost and easy availability of supplies such as ink and toner.
We also know through surveys that recent customers tend to choose products from a company that engages in CSR activities. Encouraged by these reports, we will communicate Ricoh's initiatives and achievements to our customers.