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Brand Message

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imagine.change.

Ricoh imagines what the future could bring.
We help companies and individuals transform the way they work and harness their collective knowledge.

We are always moving forward with new ideas and new ways of improving lives. Change is driven by imaginative thinking. That is the proposition of the Ricoh brand.

These two words describe the way we work with each other, the way we bring value to our customers' businesses, the way we interact with the market.

They express our belief in the creative potential of individuals and organizations, our emphasis on forward thinking and positive results.

For those who want to transform their business and leverage the collective knowledge and imagination of their people, the solution is as simple as imagine. change.

It is more than just a new tagline.
It's the essence of the Ricoh brand experience.

Corporate Brand Story

The greatest asset of a company, a country, or the Earth itself, is the imagination of its people. By thinking creatively and collaborating with each other, people can improve the way communities live and work together.

From the very beginning, Ricoh has been energized by this belief in the power of creative ideas. The company's founder, Kiyoshi Ichimura, nurtured a unique pool of thinkers, motivated by professional pride, who refused to be limited by tradition. They envisioned a world where better communication supports greater creativity.

Ricoh made this vision a reality by combining technology, engineering, and high-quality manufacturing. Its printers, copiers and fax machines spearheaded the era of office automation and revolutionized business operations.

Today, Ricoh is a truly global company. It fosters genuine partnerships with its customers through exceptional standards of service. With Ricoh's innovation in technology and services, it enables our customers to be freed by streamline processes and take a step towards knowledge creation. This also yields tangible benefits for their own customers.

Ricoh is always thinking ahead. It is providing solutions to meet the needs of various industries and markets, and breathing new life into established forms of knowledge sharing.

Ricoh views business, society and the planet as interconnected. Ricoh Group aims to create new markets and value propositions by looking broadly at social issues (Materiality) and taking on the challenges to resolve them while simultaneously achieving social development and Ricoh's own business growth.