Communication:Environmental Communication with Stakeholders
Ricoh Global Eco Action<Previous Actions (Topics)>
A wide range of activities, such as cleaning up local communities, turning off the lights on advertising towers and billboards, and leaving the office on time, were implemented concurrently at all Ricoh sites across the country.
In 2013, Ricoh Group employees and their families participated in the East Japan Earthquake Support Project held in Iwanuma City and planted trees.
At Ricoh IT Solutions Co., Ltd., 98% of its workforce or 994 employees left the office on time (the remaining 2% took care of operational duties). Comments from the employees include “I had the opportunity to talk about the environment with my family,” and “I had not come home early for a long time. I enjoyed doing things that I had no time to do before.” At Ricoh Head Office, employees were encouraged to cultivate their green attitude through, for example, a discussion on the theme of waste reduction in the office cafeteria.(2009)
At the Head Office With handing out message-attached pocket tissues and sending e-mail messages, a greater number of employees at the Head Office participated, reducing power consumption by about 900 kWh, equivalent to about 335kg of CO2 emissions.(2007)
At Ricoh Americas Corporation, offices were cleaned up and recycling activities were carried out on June 6 and 7 when group training sessions were held. Employees gathered used and old PCs and office equipment. The collected office equipment and electronic goods were disassembled and sorted in ways that are not harmful to the environment. They were then sent for recycling and material recovery. (2013)
At Ricoh Chile, S.A. on June 5th, employees gathered unnecessary household electrical appliances such as cellular phones, batteries, television sets, and hair driers. The collected household electrical appliances were disassembled, sorted, and then recycled. The employees also took various eco-actions such as turning off office lights. In addition, all employees were given a young “Peumo” (in the Chilean language), which is a beautiful and vital lauraceous plant. (2013)
At Ricoh El Salvador is Inviting employees’ children to the office to raise their environmental awareness.
At Ricoh Latin America Competition for artworks based on environmental themes.(2010)
In Ricoh Europe PLC, employees were encouraged to turn off the lights in offices and commute to work by bicycle, as had been done in the past. In addition to engaging in the above activities, the directors and employees made declarative statements about eco-activities both in their workplaces and at their homes. Specifically, each director and employee selected two eco-activities, one in the workplace and the other at home, from among the following: commute by cycling or jogging, bringing lunch to work, refraining from using elevators, using energy-saving electric lamps at home, avoiding meat on Mondays (to reduce methane emissions), refraining from purchasing PET bottled water, and so on. Each of them then made a declarative statement to that effect and signed it. (2013)
Ricoh Deutschland GmbH participated in a nationwide campaign to commute by bicycle to promote environmental and human health, in which 65 Ricoh employees biked to work for 20 days or more.(2009)
At Ricoh Europe B.V. ice cream was offered to staff members who commuted by public transport, bicycle, or on foot, instead of by car.(2006)
Singapore, where the Ricoh Asia Pacific Pte Ltd. (RA) headquarters is located, is said to be one of the most livable countries in Asia. Buildings and commercial facilities are air-conditioned throughout the year, and many street lights light up at night. All these features translate into a safe and comfortable environment. On the other hand, some problems also exist, including consumption of a large amount of electricity and lack of sufficient environmental awareness by the people. In 2007, RA began working with the Singapore Environment Council to employ Ricoh Eco Action with the aim of raising the eco-awareness of people in Singapore. Since then, they have been engaging in activities that advocate the importance of eco-actions in offices and of resource preservation. This year, on the 7th Ricoh Eco Action Day, more than 300 organizations conducted eco-actions. These organizations included not only environment- or energy-related governmental authorities and NGOs and the local governments that agree with or support Ricoh Eco Action Day, but also multinational corporations, private companies, schools, governmental authorities, medical treatment facilities, and so on.
Recently, RA received the AREA (Asia Responsible Entrepreneurship Awards) Green Leadership Award as a result of receiving high evaluation for its (a) leading role in and management of events and programs that it engages in, (b) its environmental awareness activities (environmental communication), and (c) its activities for saving energy in offices and facilities that are carried out in close cooperation with other private companies and organizations.(2013)
As part of the Eco Action program, Ricoh China Co., Ltd., the regional sales headquarters, and Changning District in Shanghai jointly held a “World Environment Day Promotion Event.” Such an awareness raising event as part of the Eco Action program in China, established as a collaborative event with the local government, evolved from a program by a single corporation. At the venue in the Jinju Residence Community, many citizens of various ages reaffirmed their green commitment by chanting the phrase, “Together let us protect beautiful Changning District, Shanghai, China, and the Earth.” In addition, the head office of Ricoh China kept the lights off on its advertising tower and billboards during the night of the Eco Action day and all the employees left the office on time at 5:30 p.m.(2009)
At Ricoh India Street campaign promoting the eco action event (2008)