Ricoh design creates human-empathetic concepts to transform society, people's lives, and office work.
To achieve improvement in people's lives and development in efficiency, culture, and knowledge in office work, Ricoh design focuses on emotional enrichment by creating aesthetically comfortable devices and tools.
Ricoh design creates innovation through new shapes, practices, feelings, and sounds identified by careful study into the essential activities and desires of people.
In addition to energy saving, global warming prevention, resource preservation, recycling, and pollution avoidance, Ricoh design proposes methods of easing human participation in ecological activity, and thereby contributes to the realization of a society that is sustainable.
Ricoh design realizes comfort in office work and living by creating methods of using devices and tools whose functions and capabilities meet the expectations of more users.
The medium-format, lens-interchangeable digital SLR camera PENTAX 645Z has won a Special Mention at the German Design Award, an international design award.
Five Ricoh products won awards at the Good Design Award 2015.
RICOH THETA m15 was notified as a 2015 Finalist of IDEA, an international design award in North America.