Communication:Communication with Stakeholders
–Use of renewable energy–

Eco billboard in London

On June 28, 2001, Ricoh unveiled an advertising billboard powered by 100% renewable energy. Located about halfway between Heathrow Airport and central London, it is the company’s second eco billboard, following the fully solar-powered billboard installed in New York’s Times Square in April 2009. Designed under Ricoh’s sustainable environmental management initiatives, the purpose of these two billboards is to demonstrate the company’s commitment to renewable energy. The new billboard, three meters high by 12 meters across, is powered by an efficient combination of solar and wind energy generated by 96 solar panels and five wind propellers, which average approximately 12,612 Wh/day. The amount of power generated will vary from day to day depending on the weather, meaning that on some days the board will not be lit up while on others surplus energy can be stored in the battery.

There was something special about an official match of the Japan Rugby Top League (organized by the Japan Rugby Football Union) held on September 18, 2010—the game between Ricoh and Fukuoka Sanix at Chichibunomiya Rugby Stadium in Tokyo was powered by natural energy. Using a green power certificate that Ricoh had purchased from Japan Natural Energy Company Limited made it possible to deem the electricity used to illuminate the stadium during the night game and operate the large stadium screen as “green power” generated from natural sources. The green power used during the rugby match totaled approximately 2,000 kWh, equivalent to the average seven-month electricity consumption of one family.

• *For more details, please visit the Ricoh Black Rams official web site at: http://www.ricoh.co.jp/rugby/news/2010-2011/info/201009.html (Read the story dated September 14, 2010.) (Japanese only)