TOKYO, October 13, 2016 －Ricoh today announced the launch of the new RICOH THETA SC. Developed as the standard-class model of the popular RICOH THETA series, this 360-degree camera provides outstanding usability even for first-time 360-degree camera users and a full range of basic features and solid specifications.
Since the RICOH THETA was first launched on the market in 2013 as the world’s first 360-degree camera*1, it has been used in a variety of visual fields. It is an exceptional imaging tool, with fully spherical images creating unique, completely unexpected visual expression. Launched in 2015 as a high-end model, the RICOH THETA S has satisfied user demands for higher image quality and more specialized business applications. Because of this, it has been received exceptionally well by both photographers and business users—people with a keen interest in 360-degree imaging.
Developed as a standard-class model of the series, the new RICOH THETA SC provides casual, effortless enjoyment of 360-degree imaging, and also signifies the arrival of a new era of virtual reality. While retaining the high level of image quality provided by the RICOH THETA S using a high-performance CMOS image sensor and large-aperture lens, this mid-class model is designed to be lighter in weight than previous models.
The RICOH THETA SC allows users to easily transfer captured 360-degree images to smartphones and tablet computers. It also lets them upload their images to the theta360.com and share on social networks, or upload 360-degree videos directly to Facebook and YouTube.
The RICOH THETA SC also offers a choice of four body colors (blue, beige, pink and white), making it your personalized imaging tool, one to enjoy every day, everywhere.
*1. As a mass-produced consumer product capable of capturing the scene around, above and below the device in a fully spherical image (as of October, 2013, based on Ricoh research).
RICOH THETA SC
Ricoh is a global technology company that has been transforming the way people work for more than 80 years. Under its corporate tagline — imagine. change. — Ricoh continues to empower companies and individuals with services and technologies that inspire innovation, enhance sustainability and boost business growth. These include document management systems, IT services, production print solutions, visual communications systems, digital cameras, and industrial systems.
Headquartered in Tokyo, Ricoh Group operates in approximately 200 countries and regions. In the financial year ending March 2016, Ricoh Group had worldwide sales of 2,209 billion yen (approx. 19.6 billion USD).
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