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Environmental Articles

Employees' Awareness (Japan)

Nikkei Ecology, September 2002

We learn about the forefront of ecological system conservation at the lecture meeting. To enlighten employees' awareness is another example of partnership.

On June 3, 2002, Ricoh sponsored the Second Environment Month Commemoration Lectures, named "Let's consider the earth environment NOW". It aimed at environmental awareness improvement of each and every employee on the occasion of the Environment Month of June. We had 250 participants including employees, related persons and neighboring residents. Ricoh has long been striving for forest conservation activities with the aim of conservation of the biodiversity and ecological systems all over the world with partnerships with NPOs. Two lecturers, who are active as key persons in the projects that Ricoh promotes jointly with NPOs were invited. The fact that Ricoh invites guest speakers for the enlightenment of employees is one example of partnerships between Ricoh and NPOs.

The 2nd Environment Month Commemorative Lecture Meeting held at Ohmori Office in Tokyo null (Left) The 2nd Environment Month Commemorative Lecture Meeting held at Ohmori Office in Tokyo
(Above) Mr. C.W. Nicol, president, Afan ar Iizuna
(Below) Mr. Masakazu Kashio, FAO forestry resources officer, FAO Regional Office for Asia and the Pacific FAO/RAP

Lectures were given by the top persons of the activities. Importance of ecological system conservation is reconfirmed.
Develop forest conservation activities in Nagano kurohime

Develop forest conservation activities in Nagano kurohime

Lectures by two people were the main event of the assembly. One person was Mr. Masahide Kashio who has been active as an Asia/Pacific Region Forest Resource Official since for years at the United Nations Food and Agriculture Organization (FAO). He is also a member of an environmental NPO. World forest diminishment, particularly the critical situation in South East Asia, was explained. It was reported that natural resources or harvests from farmland exploited by woodcutting are exported to Japan in a large quantity, attributing a large responsibility to Japan. At present, Ricoh is cooperating in the conservation activity of a mangrove forest in Brunei, which Mr. Kashio is involved in. The second person was Mr. C. W. Nicol, a famous author and naturalist. He introduced forest recovery activities run in Nagano Prefecture for 17 years. And at the same time, he declared that he would donate his land and assets to establish "C. W. Nicol Afan Forest Foundation". Ricoh sympathized with his intention and has decided to give him support for the coming 3 years, including funding. Through listening to the two speeches by men who are active in the forefront, participants deepened their understanding about ecological system conservation and the session finished after lectures lasting four and a half hours.

Ricoh is developing forest conservation activities throughout the world under cooperation with NPOs/NGOs.
In order to conserve ecological systems, Ricoh implemented a "Forest Conservation Social Contribution Program" in 1999. Various activities are promoted mainly in Japan and other Asian regions. Forest conservation requires careful consideration and the understanding and cooperation of the inhabitants'. Thus, Ricoh has developed activities close to the region, together with environmental NPOs/NGOs that pioneered forest conservation. Also this year, one new project after another has started. Ricoh has started support for a giant panda habitat recovery project run by the World Wide Fund for Nature (WWF) in the southwest part of China. In Ghana, Ricoh supports the "Conservation Cocoa Project" that aims at coexistence of forest and agriculture, run by the Conservation International (CI), international environmental NGO. The circle of forest conservation is steadily expanding in each country of the world.

*Activities supported by Ricoh (as of July 2002)
Country Name of project Characteristic NPO/NGO
Philippines Forest conservation and recovery of hot spot region To maintain forests where the Philippine Eagle can live Conservation
Malaysia Forest recovery in ECO REGION 200 area To make forests where the orangutan can move WWF Foundation
China Forest recovery in ECO REGION 200 area To make forests where the panda can move WWF Foundation
Japan Recovery of Tama village hill To maintain forests where loach and salamander can live Japan Wild Bird Society Foundation
Japan Nagano Kurohime Afan Forest conservation To make forests where the Japanese dormouse can live C. W. Nicol Afan Forest Foundation
Sri Lanka Forest conservation and recovery of World Heritage Area To maintain forests where the Sri Lanka Azure-winged Magpie can live Sri Lanka Wild Bird Omithology Group
Brunei Conservation of mangrove primeval forest Permanent preservation by registration to Ramsar Convention Ramsar Center
Madagascar Forest tree crown investigation Accumulation of natural environmental data, focusing on the future Pronatura
Bangladesh Recovery of village hill Environmental education for children and support for people's independence Porsh
Malaysia Recovery of water source forest Water quality improvement through support for planting Oisca Foundation
Ghana Conservation cocoa project Recovery of corridor through cocoa forests that grow under the shade Conservation International
* In the Characteristic column, symbolic creatures are partly listed. The project includes living creatures. The target is to conserve all the forest ecological systems.

Every employee's awareness is raised and high quality environmental business management is promoted.
At Ricoh, while activities for ecological system conservation are developed in and out of the country, enlightenment activities for the employees are also actively pursued. It is because to raise every employee's environmental awareness is considered important to realize environmental business management. And the lecture meeting, which was held this time with the help of an NPOs is a part of it. Also, Ricoh implements an "environmental volunteer leader fostering program" to support employees' environmental activities in the regional society. This program is executed under the cooperation with NPOs/NGOs. Ricoh will further reinforce partnerships with NPOs and NGOs, aimed at upgrading activities, improve employees' environmental awareness, and practice a higher level environmental business management.