Loyalty cards

Retain preferred customers through Loyalty marketing.

Loyalty cards and other kinds of value-added cards are attracting a lot of interest as a highly effective way to do this.
Using reversible thermosensitive recording medium based on Ricoh's RECO-View™ unique TR (thermal rewritable) technology, text and other information can be erased and reprinted on cards again and again.

RECO-View™PR film   RECO-View™CR film
White lettering against a silver background.
All sorts of information presented while projecting a refined, classy image.
  
Displays crisp black lettering with excellent contrast.
Highly visible and easy-to-read text perfect for conveying messages.

Example of rewriting card information

Up-to-date points Always knowing the exact number of current points whets the customer's appetite to accumulate more points.
Card holder history The customer's degree of loyalty is instantly revealed by glancing at the card, so the store can provide better service to its customers.
Latest message Cards deliver a personal message, a far more effective substitute for direct mail.

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Directly conveys the latest enticing information to card holders, which drives up card retention and usage. Increased usage of cards reveals detailed customer information, an effective tool for analyzing customer behavior.

Using the Thermal Rewritable cards as a marketing tool, they are immensely useful for boosting the profits of your store.

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