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Commercial Printing

Delivering total printing solutions

Topics


Creating an unparalleled product lineup
Offering solutions that include marketing elements

In fiscal 2016, we increased our in-house printing department market share and continued to expand our presence in the commercial printing business domain. Strategic acquisitions and alliances began to bear fruit. We thus had in place a structure to provide business support for customers through total printing solutions encompassing everything from marketing consulting through shipping. We will continue pursuing new challenges to generate steady growth.

Tadashi Furushima
Corporate Vice President, Production Printing, Deputy General Manager,
Business Solutions Group, Ricoh Co., Ltd.

As of November 30, 2016

Tadashi Furushima

Sales in the Production Printing business
(JPY billion)

Net sales in the production printing business

MTP target

MTP target

SWOT analysis

SWOT analysis

■ Building a structure to provide one-stop support for a sequence of processes

Picking up on changing needs in the printing market, Ricoh made a full-scale entry into production printing (PP) in 2007, and has enriched its lineup of products and services to meet diverse market needs, with a focus on central reprographics department printing and transaction printing as well as on-demand printing for commercial applications.
In-house printing is an area where we are seeing demand for printing processes with greater flexibility, including the shifting of in-house production of media previously outsourced to print service providers and variable data printing for such applications as one-to-one marketing.
We are expanding our commercial printing business, where our customer base centers on print providers for advertising, publicity, publishing, and other fields. Needs are diverse in the global offset printing market, which is worth ¥40–50 trillion and has massive growth potential. Another consideration is that customers are seeking more than just conventional offset printing. Particular focuses are on high-value-added variable and on-demand printing, with the latter featuring short, small runs.
In fiscal 2016, Ricoh drew on acquisitions and alliances to establish a one-stop structure that can support everything from sales promotion planning through advertising media and promotional tools production. Thereby we were able to secure new work, including commemorative campaigns for hotels and promotional tools for retailers. This enabled us to expand our non-hardware revenues and earnings and steadily grow our business.

Growth potential of Production Printing business

Growth potential of production printing business

Domain expansion in production printing

Domain expansion in production printing

Click to view enlarged image


Supporting marketing solutions

Since 2011, Ricoh has maintained a strategic alliance with Heidelberg Printing Machines AG covering more than 30 countries. This partnership has enabled us to boost recognition for our equipment in print markets while allowing us to harness Heidelberg's global sales channels.
We fully entered the direct marketing business by drawing on the expertise of InterConnect, Inc., with which we concluded a capital partnership in April 2015. We set up two direct marketing teams to provide customer support that ranges from strategic proposals through implementation to resolve their issues, thus reinforcing our ties with these customers.

Total solutions to help print service providers expand operations

Total solutions to help print service providers expand operations

Click to view enlarged image

A product lineup that delivers new value

The RICOH Pro C7100 color production printer can use white and clear toners, and is used extensively for publications requiring higher-value-added design.
In 2015, we launched continuous feed inkjet models that can print on coated stock. One such offering is the RICOH Pro VC60000, which delivers fast, high-quality results for a wide range of paper. This system provides new value to print firms as an alternative to offset setups that necessitate large runs.

Production printing

Publications printed with white and clear tonerPublications printed with white and clear toners