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Announcing the Release of the Caplio RR120

Ricoh Takes Aim with User-Friendly Caplio RR120 2.2-megapixel Digital Camera

Tokyo, March 11, 2002. Today Ricoh is very pleased to announce the release of the new Caplio RR120-a fully featured, compact digital camera with a high definition 2.2-megapixel CCD and powerful 6x zoom that offers consumers a very tempting introduction to the brilliant world of digital photography.

The Caplio RR120 is the third model in the exceptionally successful Caplio digital camera series that encompasses the concept of delivering high quality performance, excellent value and remarkable style to its users. As with its predecessors, the Caplio RR1 and Caplio RR10, Ricoh's latest creation will most definitely appeal to consumers searching for digital cameras with a real difference.

Heralded as an affordably priced digital camera, the lightweight 3x optical and 2x digital zoom Caplio RR120 takes direct aim at those making the transition from traditional to digital photography. Featuring a lens at the center of the camera's body, this simple, user-friendly, point-and-shoot interface offers users a familiar, trusted feel and a balance similar to that of conventional compact cameras.

"With the Caplio RR120, everyone, even beginners, can now enjoy high quality digital photography!" Yasushi Okutsu, General Manager of Marketing Center, Personal Multimedia Company, Ricoh Company Ltd. said. " It was designed with the look and feel of a conventional compact camera, while maintaining Caplio's ability to transfer files to a PC quickly and easily. Just try it and see!"

Main Features

Capture Beautiful High-Resolution Prints with a 2.2-megapixel CCD
The Caplio RR120 enables users at all levels of expertise to capture beautiful, true-color photographs that can be easily printed on a home printer. Its remarkable 2.2-megapixel CCD(or charge-coupled device) provides a range of image resolutions, from 896x600 pixels up to an impressive 1792x1200 pixels. Users may also pre-select one of three different compression settings-Fine, Normal, Basic-that were specifically designed to optimise varying output requirements.

Outstanding 6x Zoom, Clear 1.5-inch LCD and USB Interface Compatibility

The Caplio RR120 features a 3x optical zoom lens (equivalent to 38 to 114 mm on a 35mm camera), plus an impressive 2x digital zoom, for a combined 6x zoom that allows users to zero in on specifics within the picture. The bright 1.5-inch high-resolution TFT LCD provides an instant preview of photos taken and can play them back in a handy slide show or display nine-picture thumbnails.

Caplio RR120 is USB interface-compatible, which makes it a breeze to transfer digital images to a PC. It also accepts SmartMedia? cards of up to 128MB, which makes it capable of storing hundreds of images, depending on the compression and resolution selected.

Extensive Photographic Functionality

The Caplio RR120 is a simple and extremely user-friendly digital camera due in large part to its quick and accurate auto-focusing capabilities, automatic white balance and a superb built-in flash that is effective at a distance of up to 8 feet. Additionally, the RR120 boasts multi-mode functionality that delivers 16 continuous images in one frame, impressive 8cm macros, a selectable self-timer mode and a conveniently placed tripod hole at the bottom of the camera that gives photographers the ability to capture night-time pictures and creative works of art in its bulb mode. There's even a black and white option for those who like exploring the more classic angle of photography.

With a strategically placed control dial that makes it possible to switch from one mode to another with ease, what can be truly said for the Caplio RR120 is that it was designed with the consumer in mind-an affordable and enjoyable point-and-shoot camera especially made for the digital age.

Caplio RR120

Caplio RR120


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