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Featuring a 10 megapixel CCD and a 5x optical zoom, this compact digital camera attaches a great deal of importance to portability

Tokyo, Japan - February 19, 2008 - Ricoh Co., Ltd. (President and CEO:Shiro Kondo) announced today the release of a new compact digital camera - the R50 - that features a high-resolution 10 megapixel CCD, a 5x optical zoom (36mm - 180mm in 35mm camera format) and pays particular attention to portability.

The new R50 is a digital camera with a compact body that measures 97.3(W)×56.3(H)×23.4(D)mm and makes it easy to carry.
This user-friendly camera features scene functions that can be used in a wide variety of shooting conditions, enabling anyone to easily take beautiful images. It is equipped with 15 differing scene functions such as a sports function which captures the split-second movement of a fast-moving subject, a cosmetic function which enhances the skin tone of a subject and the still image with audio function that lets the user add a voice memo to the shot.

Main features of R50

  • 1.A 10 megapixel CCD that gives high quality photographs.
    Enables the production of beautiful pictures even when printed large or trimmed.
  • 2.A compact body housing a 5x optical zoom equivalent to the 36 to 180mm zoom lens.
    This highly portable camera with a compact body measuring 97.3(W)×56.3(H)×23.4(D) mm camera also houses a 5x optical zoom lens.
  • 3.15 differing scene functions making it simple for anyone, even those unfamiliar with the intricacies of a camera, to easily take beautiful pictures.
    • The sports function captures the split-second movement of a fast-moving subject.
    • The cosmetic function can be used to enhance the skin tones of the subject.
    • The still image with audio function allows a voice memo to be attached to a still image.
    • The portrait function enhances the three-dimensional feel of the subject by blurring the background. (With face chaser function)
    • The night view portrait function enables the user to enhance the subject while retaining the background night scenery.
    • The lamp function enables photograph in low-light conditions.
    • The best shot function allows 4 successive still images to be captured as the exposure changes.
    • Monochrome and sepia functions give photographs a nostalgic feel, and other functions.
  • 4.Sequential shots mode
    • One push of the shutter button allows the user to take successive pictures. Convenient for those wishing to check the form of their golf or tennis swing.
  • 5.Video recording using the video clip recording mode.
    • Possible to record images other than still photography.


Accessories included
Accessories included

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