Inside Story

Inside Story

Planning

What does the "legitimate evolution" from the GR DIGITAL mean?

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Two years after the birth of the GR DIGITAL high performance compact digital camera, the much-anticipated successor, the GR DIGITAL II, will be launched November 22. High quality was pursued without changing the original concepts. The planning chief tells all about what was changed from the GR DIGITAL and what wasn't. (Posted: 11/14/2007)

Design

How was higher picture quality achieved?

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Picture quality has been greatly enhanced as the legitimate evolution of the GR DIGITAL. How did the design team do it and what did they achieve? Read how the various features were incorporated to meet user demands. (Posted: 11/28/2007)

Marketing

How was user enthusiasm addressed?

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The GR DIGITAL II emerged as the "legitimate evolution" of the GR DIGITAL because of the enthusiastic ideas users had about the GR DIGITAL. How did the marketing team address that enthusiasm? (Posted: 12/12/2007)

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Products (Digital Cameras)