• CX5 Technology
  • My moment #1 People
  • My moment #2 Moments
  • My moment #3 New worlds
  • My moment #4 A playful spirit
  • My moment #5 Walk with me

My moment #1 : People

It's fun taking portrait and group photos,  but you can often capture more realistic and lively looking photos with just a push of the shutter button for snapshots or zoom photography.

Ricoh's original retracting lens system made it possible to fit the high-magnification 10.7× optical wide-angle zoom lens in a thin 29.4 mm body that is both easy to carry and easy to use. This lens can handle a wide range of shooting situations, including shooting of expansive landscapes and powerful telephoto shots as well as wide-angle shooting of interior scenes with limited distance between camera and subject. The CX5 also comes equipped with a new high-resolution zoom. This zoom enables telephoto shooting at 600 mm equivalent with minimal degradation in image quality.



Super-resolution zoom,600 mmSuper-resolution zoom,
600 mm

Retracting lens system

Ricoh's original retracting lens system made it possible to fit a 10.7x optical zoom lens in a thin 29.4 mm compact body.


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  • * Original Ricoh technology in which the lens can fit in a small space because part of it swings in a pendulum-like movement.
Retracting lens system

The step zoom function enables you to fix the optical zoom magnification at eight steps (28 mm, 35 mm, 50 mm, 85 mm, 105 mm, 135 mm, 200 mm, and 300 mm equivalent). For a zoom range beyond the 10.7× optical zoom (300 mm), the subject can be magnified even more with digital zoom as well as the 600-mm ultra-telephoto zoom. Photographs can be taken with ultra-telephoto zoom at up to 2880 mm at maximum.

2880-mm ultra-telephoto digital zoom and step zoom





Corrects for even slight hand-motion blur.
Image sensor shift image stabilizer

The CX5's image-sensor-shift image stabilization reduces blur by an equivalent of about 3.7 shutter-speed stops on average. This ensures crisp, sharp results in close-ups, telephoto shots, and other situations in which blur is likely to occur.

  • *RICOH measurements, camera zoomed all the way in.
  • *Not guaranteed to work in all photographic conditions.
Image stabilizer OFFImage stabilizer OFF
Image stabilizer ONImage stabilizer ON

Leave the camera in charge for perfect focus thanks to its
face-priority multi-AF system.

face-priority multi-AF system.

If faces are detected* while photographing people, priority is given to focusing on the faces. At the same time, exposure and white balance are also optimized for the faces so you will not miss the most appealing expressions of your subjects.

  • *The faces of up to eight people can be detected.

Natural colors for both subject and background.
Multi-pattern auto white balance

It can be difficult to define a white balance for scenes mixing different light sources, such as when shooting indoors with flash or when shooting scenes with both sunlight and shadow. Multi-pattern auto white balance sets the white balance to fit the light source of each segregated area, thereby surpassing the past method (an average setting for the entire image) to reproduce color tones closer to those seen by the eye.

[WB: AUTO] AUTO Optimum WB for background. Subject has a bluish tint. [WB: AUTO]
AUTO Optimum WB for background.
Subject has a bluish tint.
[WB: Multi-pattern AUTO] Optimal WB for both subject and background.[WB: Multi-pattern AUTO]
Optimal WB for both subject
and background.

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