Inside Story

A tool for putting the fun back into photography: Compact Digital Camera CX4

Planning

What is the “shooting fun” offered by the CX4?

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Embodying the concept “A tool for putting the fun back into photography,” the CX4 compact digital camera was born in September 2010. It is attracting a widening range of users with its refined design and diverse functions to spur creativity. What is the “shooting fun” offered by the CX4? What are the key design points for expanding that fun to a wide range of users?—We asked some of the staff who created this new camera. (Posted on: December 3, 2010)

Design and Development

What technology has expanded the fun of photo expression?

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The CX Series has always sought to expand the range of expression. With the CX4, we have achieved beautiful low-noise images, and through the use of top-level image stabilization technology, when you want to take a shot, you can just pull out the camera and capture the image as seen. In this installment, we take a look at the technologies involved. (Posted on: December 15, 2010)

Sales and Marketing

How is the appeal of this Ricoh digital camera being communicated?

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The CX4 expands both the range of shooting and the range of expression with features such as creative shooting mode and noise-processing and image-stabilization technology, thereby enabling you to catch the feeling of the moment as you felt it. We asked the sales and marketing staff about how they are communicating this “Catch My Moment” concept to users. (Posted on: December 27, 2010)

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