The “GXR” won the bronze prize at the 2011 IDEA

Ricoh’s compact digital camera “GXR” won the bronze prize at the 2011 IDEA (International Design Excellence Awards) from Industrial Designers Society of America (IDSA).

The“GXR” is a unique “unit exchangeable camera system” which does not equip the body with a sensor, rather providing a camera unit combining “lenses, sensor and picture process engine” to be attached to the body by slide- in mount when exchanging lenses.

The“GXR” already won the 2010 Good Design Award of Japan and 2011 iF Product Design Award Gold prize. With the addition of the IDEA bronze prize, the “GXR” now boasts three world famous design awards.

IDEA

Characteristics of design of GXR

The basic concept of the GXR is “Photographing the entire world!”, The GXR is a compact digital camera system providing interchangeable lens capability. The design demonstrates the product potential and appeal of this camera system. As “a tool for the artist”, this system incorporates traditional proprieties of cameras and the feel of its series predecessors. The design of this new camera system also represents new potentials in photography, expandability, and possibilities. Our objective was to capture the evolution of digital camera culture.

IDEA (International Design Excellence Awards)

IDEA is a distinguished design award from the Industrial Designers Society of America. This award is given for a wide range of industrial designs, covering home electrics, vehicles, sports gear, furniture, medical equipment, to promote the value of the design to consumer and business fields.

July 1, 2011

Ricoh Company, Ltd.

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