Ricoh’s compact digital camera “GXR” won the bronze prize at the 2011 IDEA (International Design Excellence Awards) from Industrial Designers Society of America (IDSA).
The“GXR” is a unique “unit exchangeable camera system” which does not equip the body with a sensor, rather providing a camera unit combining “lenses, sensor and picture process engine” to be attached to the body by slide- in mount when exchanging lenses.
The“GXR” already won the 2010 Good Design Award of Japan and 2011 iF Product Design Award Gold prize. With the addition of the IDEA bronze prize, the “GXR” now boasts three world famous design awards.
July 1, 2011
Ricoh Company, Ltd.