RICOH ANNOUNCES NEW CORPORATE LOGO

Tokyo, April 20,2005- Ricoh Company, Ltd. Today unveiled its new corporate logo, which will become effective in September this year. The new logo symbolizes the Ricoh Group’s increased global presence.

The simple elegant design reflects Ricoh’s three core values: 1) Simplify knowledge creation, 2) Think solutions that fit, 3) Harmonize with the environment.

The rounded edges of the new logo were designed to express intelligence tempered by a friendly and human disposition. At the same time readability on a global scale is greatly enhanced.

Since 1986, when the current logo was in use, Ricoh has grown into a global leader in the office solutions business, especially after the advent of the networked digital era. As Ricoh approaches its 70th anniversary, in February 2006, the timing is perfect for an affirmation of Ricoh as a global brand.

About Ricoh
A pioneer in digital office equipment, Ricoh offers a broad range of digital, networked products, including copiers, printers, fax machines. Ricoh also competes in the digital camera field.
With 395 consolidated subsidiaries worldwide, Ricoh employs 75,000 people with total sales of $17 billion. The Ricoh Group currently enjoys No.1 market share for plain paper copiers in Europe, Japan and No.2 share in the USA.

Contact:

Ricoh Company, Ltd.
Francis Harrison
+81 3-5411-4705 (Japan)
E-mail: francis.harrison@nts.ricoh.co.jp

Ricoh Europe B.V.
Peter T Van der Kaag
+31 (0)20-5474-153 (Holland)
E-mail: peter.t.van-der-kaag@ricoh-europe.com

Ricoh Corporation
Russell Marchetta
+1-973-882-2075 (USA)
E-mail: russell.marchetta@ricoh-usa.com

Ricoh Asia Pacific Pte Ltd.
Evelyn Wee
+65 6830-5811 (Singapore)
E-mail: evelyn_wee@rapp.ricoh.com

Ricoh China Co. Ltd.
Stephen Wong
+86-021-5396-6888 ext. 262 (China)
E-mail: stepwong@rcn.ricoh.com

New Corporate logo:

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