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Business Sites:Energy Conservation / Prevention of Global Warming
–Initiatives involving sales and service activities–

NEW
Promoting eco-driving and introducing green vehicles to help prevent global warming

Japan/RICOH JAPAN Corporation

RICOH JAPAN Corporation, Ricoh’s sales headquarters in Japan, is striving to help energy conservation and prevention of global warming, based on the Ricoh Group’s 18th Environmental Action Plan. One of its key initiatives in this area focuses on reducing CO2 emissions stemming from the company’s gasoline-fueled fleet, which is responsible for around 60% of its total emissions.

Under this initiative, we have developed various activities throughout the company, including Eco-Drive Challenge 10, a new campaign launched in fiscal 2014. This project is intended to achieve an effect in three areas: safety (preventing traffic accidents), economic efficiency (cutting costs of fuels and vehicle maintenance and insurance), and environmental conservation. For the initial year of fiscal 2014, a range of plans were carried out centering on the three themes of reducing CO2 emissions, preventing at-fault accidents and improving fuel efficiency. Specific measures range from familiarizing employees with the 10 Tips on Eco-Driving (formulated by the Eco-Drive Diffusion Network), sending personnel to driving schools to receive eco-driving/safe driving guidance, designating a day of the month for checking tire pressure, to changing oil at appropriate intervals. In addition, to ensure that all relevant employees are fully aware of the importance of eco-driving, campaign posters and stickers were created and distributed across the company, and items related to the subject were added to e-learning programs provided to the entire workforce. We also mounted a drive recorder in some cars to monitor the driver’s behavior.

10 Tips on Eco-Driving

1. Step on the accelerator gently (“e-Start”)―up to 20 km/h during first 5 seconds
2. Keep a safe distance―3 sec. or more―and a constant speed
3. Release the accelerator quickly when decelerating
4. Use the A/C properly
5. Stop wasteful idling
6. Avoid traffic congestion and leave home with time to spare
7. Maintenance begins with air pressure checks
8. Unload unnecessary items
9. Refrain from obstructive parking
10. Know your fuel economy
*Eco Drive Diffusion Network (Tokyo Metropolitan Police Department, Ministry of Economy, Trade and Industry, Ministry of Land, Infrastructure, Transport and Tourism, Ministry of the Environment)

image:Expert guidance on safety driving (eco-driving)Expert guidance on safety driving (eco-driving)

In tandem with the eco-driving promotion campaign, we are implementing a number of related measures, including:
• Introducing green vehicles
• Introducing energy-efficient tires
• Shortening the fleet turnover period to five years in order to accelerate the introduction of fuel-efficient models
• Replacing freight type cars with passenger type cars and two- or three-wheel motorcycles, in response to the change in use pattern of the company vehicles

In fiscal 2014, the company introduced around 540 green cars in the replacement plan. We are pursuing further efforts to increase the percentage of energy-efficient vehicles, specifically by shortening the fleet turnover period to five years, and modifying the fleet mix with its focus shifted from freight type to passenger type.
As a result of these efforts, RICOH JAPAN has achieved an improvement in gasoline consumption, as indicated below.

【Trend of gasoline consumption】
image:Trend of gasoline consumption

RICOH JAPAN will continue pursuing the safety, environmental performance and economic efficiency of its fleet operation, thereby contributing to conservation of the global environment.