RICOH imagine.change.Global

Sales and Use (Customers) -Concept, Targets and Results-

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We are carrying out activities in cooperation with our customersaiming to reduce environmental impact.

Concept

The Ricoh Group believes that the Group should make positive efforts for reducing not only the environmental impact caused by its business activities but also, in cooperation with our customers, the impact generated when our products are used by our customers. Based upon this concept, the Group has upgraded and expanded functions to control energy consumption and the volume of paper used and striven to upgrade the environmental efficiency of our products. We, however, believe it essential that these features are fully utilized so that environmental impact reduction efficiency can be raised even further. Accordingly, we are promoting activities to propose ideas while visualizing the environmental impact caused by use of our products.
Such proposals are not limited to those related to the use of Ricoh products. We also introduce and propose various efforts for reducing environmental impact as carried out in Ricoh's offices.

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Target for Fiscal 2010

Understand how far energy-saving features and double-sided printing are used and improve usage rates.

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Review of Fiscal 2010

In Japan, active efforts to encourage ideas for raising the usage rate of energy-saving modes at our customer's sites, started by Ricoh Technosystems Co., Ltd. (RTS) in 2008, have continued, mainly by RTS. Also, we use our @Remote maintenance service tool to propose effective ways to use our products.
This is done by taking data collected by the environmental impact (CO2 emissions equivalent) tool when the customer uses our products, and providing them with visual environmental impact data. This proposal-making approach has become a fixed part of our sales activities. We began to make similar proposal-making efforts outside of Japan in 2009. Using @Remote or other tools for the visualization of environmental impact data as in Japan, we proactively make proposals and recommendations to help customers to improve environmental impact reduction at their sites.
With the new products with enhanced energy-saving functions launched in 2010, we will step up our efforts to help our customers globally to reduce their environmental impact.

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Future Activities

We will continue activities for raising the use rates of energy-saving modes and double-sided printing functions by customers both inside and outside Japan, while continuing to make efforts to deliver products and services that are even more user and environment-friendly.

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