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Communication:Environmental Communication with Stakeholders –Advertising–

Production of TV commercials on the environment

Japan/Ricoh Co., Ltd.

eco banashi

Ricoh believes in contributing to the reduction of environmental impact in society in general by effectively using communication tools. In fiscal 2010, we aired a series of TV commercials under the title “Eco Banashi” (roughly translated as “eco-friendly stories”), which introduce simple ways to be eco-friendly. This advertising received a TV Commercial Excellence Award at the 14th Environmental Communication Awards hosted by the Japanese Ministry of the Environment and the Global Environmental Forum. In addition, the stationary placement version within the series (about reducing unnecessary clutter but maintaining efficiency at work) was awarded a bronze prize at the 50th Advertisement Selected by Consumers Contest hosted by the Japan Advertisers Association.