Ricoh's environmental web site focuses on visibility, simplicity, and user-friendliness so that visitors can easily find the information they want, including that on efforts made at business sites, environmental information of products, and the latest news. It is also available in English and is linked to affiliates throughout the world. In fiscal 2007, an online interactive questionnaire was started to collect opinions about the Ricoh Group's sustainable environmental management from people visiting Ricoh's web site in Japanese. In the first questionnaire, the respondents were requested to offer opinions about the Ricoh Group's Extra-Long-Term Environmental Vision. During a period of almost five months, 276 people answered the questionnaire, 62% of whom said they agreed with the Extra-Long-Term Environmental Vision. Some of the respondents said, "I highly value that Ricoh sets its targets using the backcasting method from a long-term point of view on a global level, instead of setting short-term profit targets," and, "I would like Ricoh to prove and demonstrate to people in and outside Japan that companies can generate profit while reducing the absolute amount of environmental impact." The response rate of the online interactive questionnaire reached 94%. Ricoh will continue conducting the questionnaire and reflect customers' views in its sustainable environmental management.