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No business can afford to gaze myopically on the bottom
line these days. An ability to see three things at once
has served Ricoh well as we have become one of the leading
providers of digital office equipment.
Our focus: planet, people and profits. We call them the
"Three P's BalanceTM" because we
believe corporations must balanse all three in order to
enjoy continuous growth and development.
We look to protect the planet's fragile equilibrium -a
state where the natural environment is able to restore
itself - by setting long-term environmental goals both
at our production sites and in our product development.
These goals embrace the conservation and recycling of
resources, the conservation of energy, and the prevention
of pollution.
At the same time, we actively serve people through a commitment
to Corporate Social Responsibility(CSR). Being proactive
rather than simply reacting to rules and regulations is
one aspect of this commitment; encouraging all employees
to be environmentally and socially aware is another. By
meeting and exceeding the requirements of CSR, we aim
to contribute to a greater sustainable society.
And, of course, we never lose sight of profit. After all,
a company that is thriving financially is in a much better
position to share its ideas, energy and dedication to
making the world a better place.
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| Sustainable management
is in the "Three P's BalanceTM." |
| Ricoh is ranked
among the world's leading sustainability-driven
companies for 2005. |
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![Sustainable management is in the [Three P's BalanceTM.]](img/left_image5_2.jpg)
