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The real trick is to
hit three targets at once.It's a skill that has served
Ricoh well as we have become one of the leading providers
of digital office equipment.
Our targets: planet, people and profits. We call them
the "Three P's BalanceTM" because
we believe corporations must balance all three in order
to enjoy continuous growth and development.
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We
aim to protect the planet's fragile equilibrium-a
state where the natural environment is able to restore
itself-by setting long-term environmental goals
both at our production sites and in our product
development.These goals embrace the conservation
and recycling of resources,the conservation of energy,
and the prevention of pollution. |
| Sustainable management
is in the "Three P's BalanceTM." |
At the same time, we actively serve people through a commitment
to Corporate Social Responsibility (CSR). Being proactive
rather than simply reacting to rules and regulations is
one aspect of this commitment; encouraging all employees
to be environmentally and socially aware is another. By
meeting and exceeding the requirements of CSR, we aim
to contribute to a greater sustainable society.
And, of course, we never lose sight of profit.After all,
a company that is thriving financially is in a much better
position to share its ideas, energy and dedication to
making the world a better place.
| Ricoh is ranked
among the world's leading sustainability-driven
companies. |
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