"Sense-of-quality" means the quality perceived by users through the visual image, feel, and operation of a product. We are conducting sense-of-quality evaluations to create sophisticated product designs that feature an impression of sophistication and comfort in operation.
Product image (visual), feel (touch), and sounds (noises) are essential components of sense-of-quality evaluations. We are also conducting comparative evaluations of products made by Ricoh and our competitors. We are working closely with our overseas sections to carry out monitor evaluations and usability inspections.