The Sun Rising for Kids is a new initiative from War Child, a charity that Ricoh Netherlands has been working with for a number of years. It is a musical performed by students as a farewell at the end of their primary school. This is an important moment, as it closes a period in the lives of the children before they enter a more adult life. The musical raises awareness of the lives of less fortunate young people. It tells a story of children who find themselves in a lifelike computer game about war. In order to forget about their fear and pain, the children start dancing, playing and doing sports together. War Child expected a maximum of 500 groups to join this initiative, but there have been over 4,000 requests form schools and theatre groups that would like to stage this musical. As a reliable partner, Ricoh supported this initiative by printing the musical booklets which are used in all the participating schools.