Communication with Stakeholders

Taking our CSR to the next level through dialogue with stakeholders

Communication with NGOs and International Organizations

Keeping stakeholders up to date with our agenda

  • JapanRicoh Co., Ltd. / Japan

Ricoh has been working to help solve the challenges specified in the Millennium Development Goals. Recognizing the importance of active communication with NGOs and international organizations which have deep knowledge of, and have been endeavoring to address, global issues, Ricoh has held official stakeholder dialogues regularly for two years.
In a March 2009 meeting, members of six organizations were invited to share their views on what considerations are necessary for our future CSR activities. Their comments and advice were reflected in our activities in fiscal 2009, resulting in tangible improvements. For instance, a recommendation expressed in the meeting called for greater efforts from us to uphold human rights. In response, we held departmental study group meetings several times to obtain a better understanding of social trends in this area. We also followed advice received in the meeting and conducted a field study on the BOP market to explore how best to communicate with local people and assess the impact of this kind of business on the local market. In April 2010, or one year after the dialogue, we compiled and sent a report to the dialogue participants to inform them how their advice had been incorporated into our subsequent actions for improvement and how we moved forward during the past year.
Through continuous communication with NGOs and international organizations, we will work to incorporate a broad spectrum of perspectives into our CSR activities.

Dialogue meeting in 2008
Dialogue meeting in 2008

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Communication with Developing Countries

Understanding issues facing developing countries

  • JapanRicoh Co., Ltd. / Japan

Nippon-Keidanren International Cooperation Center (NICC)1 organizes various international cooperation activities to help Asian and other developing economies achieve sustainable growth. As part of these initiatives, NICC operates an annual training program for business managers from developing countries in cooperation with leading Japanese companies.
Participants can learn a wide range of business skills, including manufacturing and quality control. Ricoh supports this program by sending our employees to teach sustainable environmental management and CSR.
Such support for the NICC program also provides us with opportunities to talk with business people from developing countries. In fiscal 2009, we held a meeting with business executives from 14 countries2 to learn that many companies in their home countries are taking various actions to meet the needs of local communities, such as personnel development and educational support and that they expect Japanese corporations to provide support in the areas of environmental and other CSR training, technology, and management skills.
We would like to continue seeking such opportunities to understand social needs and issues in developing worlds and adjust our approach accordingly.

  • 1To learn more about NICC, please visit
    http://www.nicc.or.jp/en/index.html
  • 2Bangladesh, Brazil, Cambodia, China, Indonesia, Laos, Malaysia, Mexico, Mongolia, Nepal, Pakistan, the Philippines, Sri Lanka, Vietnam

Understanding issues facing developing countries

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Communication with Shareholders and Investors

Factory tours for shareholders

  • JapanRicoh Co., Ltd. / Japan

Factory tours for shareholders

Using various occasions and opportunities, Ricoh strives to listen to its stakeholders and help them understand our business better. In fiscal 2009, we organized factory tours in October and December, in response to requests from shareholders. A total of 68 shareholders were invited to our Gotemba Plant to see how Ricoh manufactures its products and reduces environmental impact at its facilities. The shareholders also visited a biotope pond created in the factory premises.
The tours were well-received by the participants. Nearly 90% of the participants surveyed said they were satisfied with the visit and would like to join a similar event in the future. The shareholders also provided us with many valuable insights, including improvement opportunities they identified, as well as words of support and encouragement.
We will continue to meet and exchange views with our shareholders.

Results of survey of factory tour participants
Results of survey of factory tour participants

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Communication with Employees

Ricoh Employee Council meets monthly to discuss issues with management

  • JapanRicoh Co., Ltd. / Japan

Ricoh Employee Council meets monthly to discuss issues with management

As specified in its management philosophy, Ricoh believes that management and employees should work in unison to create a work environment where each member of the company can find personal value in their work. In other words, employees are important partners in the company's business. Fully recognizing the importance of communication with employees, management established Ricoh Employee Council (See the chart, right), a multi-tier system to facilitate internal communication, 40 years ago. These meetings have been held regularly since then. At the Central Meeting, held on a periodical and ad hoc basis, latest business updates and departmental (e.g., CSR, R&D) current activities are reported, which then are explained in detail to each employee at respective Office/Plant Meetings and Workplace Meetings. Enterprise-wide issues, such as the company's yearly plan, and salary rise and bonus payment plans are discussed at relevant Special Committees, which seek and incorporate employees' opinions to the fullest extent possible. This dialogue-driven mechanism at Ricoh has attracted a lot of attention from other companies wishing to develop systems to facilitate active internal communication.

Chart of Ricoh employee council
Chart of Ricoh employee council

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