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Contributing to the achievement of the Millennium Development Goals

Contributing to the achievement of the Millennium Development Goals

There are only few years left until 2015, the year targeted for the achievement of the United Nations Millennium Development Goals, one of which is to halve the proportion of people whose income is less than $1 a day. While a certain level of progress has been made in some areas, in others the situation has been worsening rather than improving. The Ricoh Group has been summoning its energies to contribute to achieving as many of the MDGs as possible and is engaged in a variety of related activities, in addition to its worldwide initiatives for passing on sound values to young people and promoting environmental conservation, as it seeks to fulfill its responsibilities as a global corporation.

 

Some 3,500 Group employees “stood up” to fight against world poverty

  • JapanRicoh Group / Japan

Millennium Development Goals (MDGs)

For three days from September 17 to 19, 2010, the Ricoh Group participated in “Stand Up and Take Action.” This is a global action initiative joined by people all over the world to “stand up” and urge world political leaders to take aggressive action to fight against world poverty and achieve the Millennium Development Goals. In Japan, 18,240 people participated in the movement, sending a strong message to the world.
The Ricoh Group first joined the global movement in 2008 to promote employee awareness of the MDGs, a set of key global agenda, and show them how they can help solve contemporary problems by applying Ricoh's technological, human and other resources. In 2010, the number of participants from the seven Ricoh Group companies nearly doubled from the previous year to 3,518, the largest group from a single corporate participant (approx. 20% of the entire Japanese participants).

Stand Up and Take Action

 

In cooperation with partners who share the same objectives, the Ricoh Group has been engaged in various activities to contribute to achieving the MDGs.

  • The AmericasRicoh Americas Corporation / The Americas

Fundraising carwash event
Fundraising carwash event

Ricoh Americas Corporation (RAC), the regional headquarters for the Americas, has long been partnering with United Way, an NGO engaged in activities to help people from the three broad perspectives of education, income, and health. For example, RAC has been supporting United Way in its work to eradicate extreme poverty and hunger, specifically targeting the halving, between 1990 and 2015, the proportion of people whose income is less than $1 a day, one of the MDGs. In addition, the NGO is making efforts to contribute to meeting two other goals, namely, universal primary education and reducing child mortality. RAC conducts various activities to support United Way, including holding silent auctions, car washes, baked goods sales, casual clothes days, golf competitions, and others, drawing upon a pool of different ideas with the intention of encouraging participation by as many people as possible.

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Giving the gift of life by establishing a safe blood transfusion system

  • ThailandRicoh Thailand / Thailand

Giving the gift of life by establishing a safe blood transfusion system

As the worldwide demand for transfusions of blood products grows, Thailand suffers increasingly from a chronic shortage of blood, which is needed during operations to treat cancer patients, traffic accidents victims, and others. Ricoh Thailand (RTH) Ltd., a sales subsidiary, has recognized this situation as a serious and urgent challenge for the nation and has established a safe system for donating blood to help secure a steady supply. Specifically, RTH conducted communitybased PR activities to enhance public understanding of what blood donation involves. As a part of these efforts, the company established a partnership with the Thai Red Cross Society. Furthermore, RTH has also worked to secure related facilities and has instituted a regular blood drive every four months, calling upon employees of nearby companies and local residents to donate blood alongside RTH personnel. Through these kinds of activities, RTH's blood donation center has become well known in the surrounding area. We are very proud to note that RTH was presented with an award by Princess Soamsawali for its efforts.

 

Providing support to mothers living in poverty

  • JapanRicoh Technosystems Co., Ltd. / Japan

Meeting between JVC staff and the Palestinian women's group
Meeting between JVC staff and the Palestinian women's group

Today in Palestine, it is difficult for men to find jobs, and people find it increasingly more difficult to make a living. To help alleviate the effects of this situation, Ricoh Technosystems Co., Ltd. (RTS) in 2008 started an assist program in the planning and development of original bags featuring Palestinian embroidery. This program is conducted in cooperation with the Japan International Volunteer Center (JVC), an international non-governmental organization that RTS has worked with on other social contribution activities, and a Palestinian women's group that receives aid from the JVC. In addition to the development support, the fair trade bags produced under the initiative are sold within RTS, thereby also providing a framework under which the company can promote its social contribution activities through shopping. Thanks to a process of repeated consultations with the Palestinian women and the use of quality materials and refined designs, the bags have proved popular, with 231 sold as of 2010. By providing them with jobs and income they can spend on education and food for their children, this activity helps Palestinian women to overcome poverty.

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