Expanding CSR activities into the value chain

Recognizing the scope of the Ricoh Group's influence and improving social responsibility in the value chain

The Ricoh Group's extensive business activities have a variety of impacts on society. These social impacts may sometimes affect the activities of the companies involved and the behavior of the people involved, and these companies and people are regarded to be within the scope of the Ricoh Group's influence. We must therefore avoid or minimize unintended negative outcomes that could be caused by the value chain from procurement to sales. To do this, the Ricoh Group ensures that all companies and organizations included in the value chain act ethically and tries to raise their awareness of the importance of taking responsibility for society and the environment.

Promoting CSR activities at suppliers

Ensuring implementation and Promoting CSR activities with our sales partners improvement of the supply chain management system

In CSR procurement, the Ricoh Group Supplier Code of Conduct, containing CSR-related standards for human rights, such as the prohibition of child labor, and environmental and other issues, was established in January 2006. We request all of our suppliers to comply with these standards. We also prepared and provided a guidebook to help suppliers better understand our Code of Conduct. In 2009, we held an explanatory meeting on the Ricoh Group's CSR activities, inviting all the major suppliers in Japan, with the aim of improving their understanding of the Code of Conduct and sharing our values. Also in 2009, a newly developed self-assessment system for monitoring the level of compliance with the Supplier Code of Conduct was first introduced in Japan. Based on the assessment results reported to the Ricoh Group, activities that need to be improved are identified and the results are fed back to the suppliers. This system helps suppliers to implement the PDCA cycle by themselves, and this will eventually enable them to meet society's needs and requests. In 2010, a second self-assessment was performed.

CSR procurement: A mechanism for repeating the PDCA cycle

 

Promoting efforts to address child labor issues

The Ricoh Group has already surveyed the compliance with laws that prohibit child labor by manufacturing sites in Japan and abroad. The survey results have confirmed that there have been no violations. The self-assessment results from supplier companies have also confirmed that there have been no reports of child labor violations.
In our TRM efforts in 2010, child labor was one of the priority issues, leading to specific projects that have already been initiated by relevant departments. Supplier companies will be continuously encouraged to implement self-assessment to monitor child labor violations.

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Expansion of CSR activities into supplier companies in China

The guidebook (Chinese version)

The first explanatory meeting in China was held in October 2010, inviting 50 local suppliers in South and East China regions. We provided them with the guidebook (Chinese version) to help them better understand the Supplier Code of Conduct and requested them to answer our self-assessment questionnaire on the website. The questionnaire consists of issues related to product safety, corporate confidentiality, intellectual property, the environment, human rights/labor (including prohibition of child labor), and safety and health. The response rate was a high 99%. Self-assessment results were fed back to each supplier along with our analysis of those activities that they need to improve. Based on these results, suppliers are required to implement the PDCA cycle themselves, which will eventually enable them to meet society's needs and requests.

Explanatory meeting in South China
Explanatory meeting in South China

Explanatory meeting in East China
Explanatory meeting in East China

Promoting CSR activities with our sales partners

Helping major dealers in Japan boost their corporate value

  • JapanRicoh Group / Japan

Increasing efforts have been focused on helping major dealers improve their corporate value to enable us, together with our sales partners, to achieve further growth. The self-assessment in terms of CSR, which was started in 2009, was conducted in 10 companies this year, more than in previous years.
To achieve a successful expansion into partner companies, the Ricoh Group needed to internally train staff who can promote activities to improve corporate value together with dealers. We therefore provided a parallel training program designed to acquire basic business knowledge and another designed to improve the ability to solve business problems. These efforts have improved not only the corporate value of dealers but also the corporate value of the Ricoh Group.
Measures that were only used to achieve business targets have been improved to a level where we can use them to analyze the current situation, including society and employees, and can act based on the analysis results. This has been well accepted by our dealers, resulting in strengthened relationships between the Ricoh Group and its dealers. As part of our efforts to help dealers improve their corporate value, we also provided dealers with our e-learning programs and information on examples of our social contribution activities so that individual employees at our dealers can expand their knowledge effectively.
The Ricoh Group will continue its efforts, mainly through self-assessment, to identify issues that should be addressed from a range of perspectives. In fiscal 2011, we will start CS study sessions, where specific plans to solve problems will be made so that we can better respond to customers.
We will use the results from these CS study sessions combined with CS survey results, which are conducted regularly, to understand customer expectations and evaluation, based on which we will identify issues that need to be addressed to improve customer loyalty in cooperation with individual dealers.

Relationships between dealers and stakeholders

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