The RICOH Way
Under The RICOH Way, we strive for the creation of new value, with the simultaneous achievement of business growth and the sustainable growth of society
The RICOH Way, the basis for all our corporate activities
The RICOH Way constitutes the basis of all corporate activities of the Ricoh Group. It is comprised of the Founding Principles (also known as The Sprit of Three Loves, i.e., "Love your neighbor, Love your country, Love your work.") and the Mission, Vision, and Values. The latter includes the Vision Statement, "To be the most trusted brand with irresistible appeal in the global market," and the Mission Statement, "At the Ricoh Group, we are committed to providing excellence to improve the quality of living." Based on these concepts, we develop and market innovative products and services designed to offer RICOH Brand Benefits—i.e., "harmonize with the environment," "simplify your life and work" and "support knowledge management." We will continue to help customers improve their productivity and simplify their lives and work. By doing so, we will work to earn greater trust from them and increase our enterprise value on an ongoing basis.
In addition, we will continue to make positive contributions to solving mounting social issues. Given a dramatically changing business environment, we firmly believe that corporations will not be able to achieve sustained growth and development without making serious efforts to solve these issues. The Ricoh Group aims to be part of the solutions to social issues and to help create a sustainable society. To this end, we strive to fulfill our mission of generating innovation and creating new value.
As we recognize that engagement across the entire value chain is the key to conducting effective initiatives, we work together with our suppliers, business partners, and other stakeholders to build a better and more sustainable society, while simultaneously achieving business growth.
We are more than convinced that a full understanding of the aforementioned principles and ideas by the more than 100,000 Ricoh Group employees worldwide coupled with their imagination will enable the Ricoh Group to create innovative technologies and business models which will simultaneously contribute to economic, social, and environmental advancement.
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The RICOH Way
Founding Principles

Ricoh founder Kiyoshi Ichimura formulated The Spirit of Three Loves in 1946. These Principles inform how we do business, encouraging us to constantly improve and contribute to the wellbeing of all stakeholders. The principles embody Mr. Ichimura's dedication by championing mutual respect, contributing to society by cherishing the planet, and encouraging our people to find meaning in work and passionately take on new challenges.
Mission, Vision, and Values
- Mission Statement
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- At the Ricoh Group, we are committed to providing excellence to improve the quality of living.
- Vision Statement
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- To be the most trusted brand with irresistible appeal in the global market.
- Values Statement
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- To be one global company, we must care about people, our profession, our society, and our planet. We must dedicate our winning spirit, innovation and teamwork to sharpen our customer-centric focus, and we also must commit to the highest standards of ethics and integrity.
