During the tournament Ricoh will launch its “Plant a Tree for Africa” program in cooperation with the nonprofit organization, Seeds for Africa*. Under this program, Ricoh will plant trees in Kenya, Uganda, Tanzania, Sierra Leone, and other African countries according to the performances of golfers. Specifically, we have pledged to plant a tree for every birdie, five trees for an eagle, and 1,000 trees for an albatross and hole-in-one during the rounds of the Women’s British Open. Seeds for Africa, our partner, is developing initiatives to present fruit trees to the communities in the abovementioned countries as well as teach them how to care for trees, with the aim of supporting them in their fight against poverty while promoting reforestation. The plants offered by Ricoh through this program will be used for these activities.
Ricoh’s support of this championship offers a different perspective—one in which the player's preformance has a positive environmental and social impact.
* To find more about Seeds for Africa, please go to:
http://www.seedsforafrica.org/
Ricoh UK Ltd. also promotes a Ricoh Tree Dedication Programme in cooperation with Seeds for Africa, under which Ricoh plants a tree in a customer’s name for every 100,000 copies made on that customer’s Ricoh equipment and sends the customer an “e-certificate” and information on how the trees are doing via an online blog. This program allows customers to contribute to environmental conservation by using Ricoh products.
The Ricoh Group is actively promoting environmental and social contribution activities while working to reduce the environmental impact of its business activities.
In 2007 we managed to plant 2,236 trees and aim to beat that record this year.
