Eco billboard in New York
We at Ricoh have installed an eco billboard in New York in 2010.
New York is a veritable forest of advertisements for global companies, but Ricoh is the only one to have its neon signs lit up with 100% of solar power generated from renewable energy. Although there are many billboards in Times Square that promote company names and products, the very existence of the Ricoh eco billboard, which is 100% powered by renewable energy, sends a message.
The sign uses LED bulbs, which have a lifespan of as much as 50,000 hours. That equates to at least 40 years of use, making this is a company advertisement with an extremely low environmental footprint in terms of resources as well as electricity.